In order to make targeted marketing decisions, a specific plan is required, which is based on the analysis of the current company situation and provides a framework for action on which all marketing measures are based.

First, a marketing agency analyzes the current state of the company using certain metrics such as market share, customer satisfaction and image. This is followed by a comparison with the target state of the company, whereby it is determined how the measured variables must change in order to achieve the marketing goal.

From this point on, all marketing measures should be based on the target state in order to achieve the respective company goals in a structured, systematic and cost-effective manner.

It is important that not all marketing measures are effective in the same way, for example an e-mail newsletter is not the right choice to win new customers, as you already have the contact details of the people addressed, which means that you already have one First contact gave. A paid social media campaign, for example, would make more sense to attract potential new customers. As a marketing agency, we are happy to help you define the right strategy and the right measures for your corporate goals.